Converting investments at shelf-ready packaging (SRP) specialist East Lancashire Box Co will help the company to meet demands for more technical, innovative and intricate packaging formats, it believes.

New kit installed includes a Bobst Expertfold 145 folder-gluer at its finishing factory in Clayton le Moors, and a Century MWB 1300Q flatbed die-cutting line at a facility in Rishton, which is dedicated to five-colour flexo printing and die-cutting.

‘Changing market demands, the need for ever more creative solutions in SRP, is driving our investment strategy,’ said Peter Ingham, sales director at East Lancashire Box Co. ‘However, our focus has always been on efficiency to achieve and secure long-term success. So, when it comes to machine investments, we must be sure that they tick all the boxes in terms of quality output, speed and precision.

‘Customers are looking for SRP with greater shelf standout. At one time, SRP was purely about functionality – it served a purpose to transport goods to store and then store products on shelf. Now, SRP is that and more; it serves as a marketing tool, aesthetically pleasing to appeal to consumers through high-impact graphics and unique designs.’

East Lancashire Box Co expects that the Bobst folder-gluer will increase its capacity for meeting growing demand for crash-lock boxes, and says customers want the possibility of smaller volumes, with the same quality, speed of service and innovation they have come to expect.

‘Our new gluer and die-cutter enables us to deliver on all three points while providing our team with greater versatility and flexibility in production,’ said Mr Ingham.