The new rPET liner will be introduced in October 2018 across a number of self-adhesive constructions

 

As part of its commitment to finding more sustainable solutions for the labelling industry, Avery Dennison has introduced liner made from recycled PET (rPET) to Europe.

The new liner uses ‘carefully selected’ post-consumer waste (PCW) and will be introduced in October 2018 across a number of self-adhesive constructions. 

Jasper Zonnenberg, global director films, explained, ‘Avery Dennison has established eight ambitious sustainability goals that we are committed to achieving by 2025. As part of these goals we are focused on reducing waste, not only throughout our operations, but also through the whole value chain. We are pleased to be able to introduce a rPET liner to our portfolio – a liner that is not only easier to recycle, but itself is made of recycled materials.

‘As availability of suitable rPET is currently limited we will initially have a limited supply of our rPET liner – however we will soon be able to scale up production significantly and we aim to have rPET as an option across all of our filmic and paper constructions.’