(L-R) Jan Ruysschaert, managing director, Hybrid Software Europe with joint managing directors of R3, Andrew Hewitson and Trevor Lowes; Guido van der Scheuren, chairman of the board, Hybrid Software, and Sean Runchman, UK sales manager, Hybrid Software


Newcastle-based Reproflex3 has taken the first step towards a fully integrated and automated production system by placing an order with Hybrid Software at Labelexpo. The order includes the Facelift solution, which will be used to link order intake, planning and production systems in order to streamline the order life cycle and reduce administration.

Reproflex3’s joint managing director, Andrew Hewitson, said, ‘Hybrid Software will provide our growing business with an automated approach to order management and create the capacity for the growth that we are planning. After assessing several options we decided on Hybrid Software because of its extensive background in packaging graphics and refreshing approach to our challenges.’

The system will be installed at the Cramlington site over the coming months and will integrate Reproflex3’s existing systems to provide a dynamic management overview for all steps in the production cycle.

‘Reproflex3 is a leading innovator in the packaging reprographics market and we are very pleased to be partnering with them here in the UK,’ said Hybrid Software’s UK sales manager, Sean Runchman.