Jan Eisby named Carol Liang of Eurwell as Vetaphone’s ‘Sales Agent of the Year’
Vetaphone held a three-day conference at its headquarters in Kolding, Denmark, where it welcomed three new area sales managers and reinforced its decision to develop into the wider web converting markets.
The company holds an estimated 80% share of corona treatment technology in the narrow web market and CSO, Jan Eisby, said that the ambitious growth plans he has, can only be realised by diversification into new markets.
Assessing the global market for oil based products, Mr Eisby said that approximately 40% by volume is used for packaging. With the emerging markets moving into the age of brand awareness, and the ever growing demand for higher print quality, the company sees huge potential for its corona treatment technology as converters invest in new high-speed presses, and in some cases, move into working with plastic substrates for the first time.
Looking to raise its overall share of the corona treatment market, Mr Eisby said that in narrow web there is a greater incidence of preferred suppliers, but in the wider web fields this is less the case, which offers Vetaphone significant new opportunities. He said that, as in narrow web presses, the more processes that are added, the greater the value of the web, but that with wider machines, the numbers are significantly bigger, making performance and reliability even more crucial.
As well as discussing corona, project manager Ronni Nielsen brought conference delegates up to speed with EASI-Plasma, the new alternative surface treatment technology that has been developed to offer higher dyne levels and special surface functionalities. It is not suitable for all substrates, and some are still better treated with corona.
Capable of applying a nanocoating more than 100 times thinner than a conventional coating, EASI-Plasma offers a range of new applications, from agriculture to aerospace, and many special product areas applications in between, and despite the cost of investment, its performance to power consumption ratio offers a fast payback (ROI).
The highlight of the conference was a gala dinner in the medieval Koldinghus. Originally built as a fortified castle, but later used as a Danish royal palace, the venue proved a fine setting for the company to present its award for ‘Sales Agent of the Year’, which for 2013 went to the Taiwanese company Eurwell International, represented by Carol Liang.
In his citation, Mr Eisby said that Eurwell has increased its sales by more than 500% in two years, and was already 50% above target for 2014. He added it was a just reward for the close working relationships that Carol Liang had developed with her customers in Taiwan.
