Flexo printing and converting equipment manufacturer Rotocon has expanded its distribution network across the former Yugoslav markets through a new partnership with Golden Grafika, which will represent the company in Serbia, Bosnia and Herzegovina, North Macedonia, Montenegro, Croatia and Slovenia.

Founded in 2012 and headquartered in Subotica, Serbia, Golden Grafika distributes printing materials and equipment. The company initially focused on water-washable photopolymer plates before expanding its product portfolio and regional market presence.

Under the agreement, Golden Grafika will represent Rotocon’s range of flexo printing, label finishing and converting machines. The portfolio includes modular platforms designed to support production efficiency, accommodate changing operational requirements and streamline workflows across label and packaging applications.

According to the companies, the systems are designed to support consistent quality, reduce changeover times and improve ease of operation.

“We were looking for a reliable and forward-thinking partner with a strong growth trajectory, one that truly understands the evolving demands of the modern label and packaging market,” said Aleksandar Borisavljevic of Golden Grafika. “Rotocon stood out not only because of its innovative approach and product portfolio, but also due to its well-organised service support and modern vision for the future. We strongly believe this partnership will bring added value to customers across our region.”

Golden Grafika said the partnership aligns with its focus on expanding solutions for customers in the region.