Two Sides Europe, part of the global Two Sides initiative promoting the unique sustainable and attractive attributes of print, paper and paper packaging, has appointed Josh Birch as managing director.
Mr Birch steps up from the marketing manager role to replace the outgoing Jonathan Tame, who has led Two Sides since 2014. Mr Birch has been with the organisation for six years, and has played a central role in developing its communications, research, member engagement and Two Sides and Love Paper campaigns.
A key development that Mr Birch will now lead is the launch of Two Sides’ new AI-enabled multilingual European digital platform that he says will “allow us to engage directly with audiences across Europe on a scale that has not previously been possible”.
“Alongside this, we will continue to develop our research, resources, advocacy and member services. Our industry has an extremely positive story to tell, and I am excited to lead the next stage of Two Sides’ development.”
Jonathan Tame said that Mr Birch has already made a significant contribution to the organisation, adding: “His knowledge of our campaigns, creative experience and commitment to our members make him the ideal person to take the organisation forward.”
