Having begun their strategic partnership eight years ago, Miraclon and Bobst have reinforced their co-operation with Miraclon being named as the plate technology partner in Bobst’s new Competence Center in Atlanta, US.

Officially opened from 15 April, the centre is home to Miraclon’s Flexcel NX System and Flexcel NX Ultra processing option, supporting Bobst’s goal to produce plates that maximise the performance of its presses.

The Bobst Competence Center will also be utilised by Miraclon for on-press demonstrations and print trials, giving printers and trade shops in North and South America the opportunity to see the on-press benefits that Flexcel NX technology offers. The Miraclon and Bobst partnership will likewise see the companies co-hosting industry events.

Emma Weston, chief marketing officer, Miraclon, said, ‘We’ve been collaborating closely with Bobst since our partnership in Europe started more than eight years ago. Our strategic relationship underscores both companies’ commitment to enabling our customers and partners to achieve their efficiency, sustainability and quality goals with some of the best technology and expertise in the industry.’

Emilio Corti, region business director for the Americas at Bobst said, ‘Our longstanding partnership with Miraclon underpins our vision of shaping the future of the packaging world. With sustainability at the forefront of our customers` and brand owners’ minds, our partnership enables them to see how our collaboration maximises their investment and help to unlock new potential in the press room.’