European group partners with Bobst for hybrid printing
Published: 1 September 2023 | No comments yet
The Bobst Digital Master 340 can be integrated with flexo print stations for a full hybrid press
Bobst and Asteria Labels & Packaging Group have entered into an agreement that will see multiple Digital Master all-in-one hybrid presses deployed in a number of locations throughout Europe.
Asteria Group was established in Belgium in 2020. Through continued expansion, the dynamic group has quickly become an important player in the European label and packaging market. The group today comprises 33 companies that, in addition to Belgium, are located in Denmark, Estonia, Finland, France, Germany, Ireland, the Netherlands, the UK and Spain.
Asteria Group CEO Ives Declerck commented, ‘This agreement is of great importance to Asteria Group, as we continue on our growth path with the investment in state-of-the-art technologies and smart solutions focused on optimised use of time, money and resources to allow clients to achieve the best value of their product.
‘The all-in-one Digital Master platform from Bobst is the perfect fit for our dedication to offering ultimate flexibility, excellent quality, and high-level sustainability.
‘We look forward to taking our partnership to the next level for the benefit of both our companies as well as our customers and the wider industry.’
Erik van Sloten, global key account manager narrow and mid web printing and converting at Bobst, said, ‘This strategic partnership with Asteria Group reinforces our commitment to leading innovation. The investment in multiple state-of-the-art Digital Master all-in-one production platforms sets the stage for groundbreaking smart label solutions for Asteria.
‘Our shared vision will fuel mutual growth and create unparalleled customer experiences, leveraging Bobst’s industry-leading technology and the extensive market expertise of Asteria Group.’