Questions of business growth, investment decisions, changing market expectations and competitiveness within an evolving industry, where all on the agenda at Mark Andy’s recent Europe Symposium 2026.
More than 70 label and packaging converters attended the event at Ryn, Poland, to take advantage of business discussions, expert insights and knowledge sharing.
Session topics included an exploration of the market forces that are reshaping labels and packaging, such as Digital Product Passports, RFID, changing consumer expectations, product marketing and increasing levels of automation, all meaning that manufacturing flexibility, faster response to change and openness to new business models are becoming essential to growth for converters.
Measurable business outcomes from using hybrid flexo and digital production was discussed by Jaime Mir Pastor, CEO of Spanish converter Mirmar, which has two Mark Andy Digital Series HD presses. The presentation highlighted how greater flexibility, improved production planning and an ability to match technology to applications have enabled the company to improve profitability.
There was further focus on RFID through a presentation by Jakub Zaluska of Talkin’ Things, who demonstrated that RFID is now becoming an integral part of connected products, intelligent packaging and supply chain management. Additional sessions focused on “knowledge beyond print production” – including multitasking, trends in digital marketing, and the growing role of cryptocurrencies.
The presentations were punctuated with frequent networking breaks, along with a boat cruise and evening dinner, providing opportunities for informal conversations alongside the formal program.
“Our ambition is to create events that help customers look beyond today’s production challenges and think strategically about where their businesses are heading,” said Tom Cavalco, VP for international sales at Mark Andy.
“Technology is at the heart of everything we do, but its true value lies in helping converters make better business decisions, improve profitability, and achieve sustainable growth. That’s why the conversations between presentations are often just as valuable as the presentations themselves – they’re where new ideas, partnerships, and opportunities begin.”
