Edale has appointed Nicola Reynolds as its new marketing manager.
Ms Reynolds brings with her a wealth of experience in marketing, communications and brand management having previously worked with well-known multinational companies and entrepreneurial businesses. She will work closely with Edale’s sales team and will focus on developing and implementing the marketing strategy and growing the brand across the UK and global market.
‘We are delighted that Nicola has joined our growing team,’ said sales and marketing director Darren Pickford. ‘Her background and broad marketing expertise will enable us to push ahead with our plans to more widely promote our brand and the benefits of our market-leading FL3 and FL5 to existing and new customers.’
‘I am looking forward to working with the Edale team, our customers, suppliers, partners, and agents,’ Ms Reynolds added. ‘It’s an exciting time to work for a market leading British manufacturer, who are driving innovation in their field.’
