As a major development in its international customer communications strategy, Smurfit Kappa has launched a new, multi-language, global website. Designed to be a robust communications platform to take the company into the next decade, smurfitkappa.com is available in 16 languages and features a clear and intuitive interface with a well-defined structure. It offers in-depth information for a wide range of stakeholders, from customers through suppliers, investors, employees and the press, and features pages on innovation, sustainability and technical information on products, services and special usages.
In launching the new website, Gary McGann, group chief executive, stated, ‘This new website is part of a continuing commitment by Smurfit Kappa Group to be at world class level in everything it does. It allows us to showcase our differentiated customer offerings, highlighting the innovative talents of our team underpinned by a strong focus on the environment and sustainability in everything we do.’
Tony Smurfit, group chief operating officer, said, ‘Our new global website is another step forward for Smurfit Kappa Group and its customers. Highly interactive and stressing our companies numerous products and services, the site is modern and easy to navigate. It truly demonstrates the vast knowledge, innovation and breadth that we offer to all of our stakeholders.’
www.smurfitkappa.com
