Mr Patrick Fraenkel, managing director of AP Graphic

Soma Engineering has appointed AP Graphics as its agent for France and French speaking territories with the new Optima flexographic printing press as its flagship product. 

The appointment was marked at the recent Colloque de l’emballage Souple where the company presented the new Optima flexographic printing press from Soma. Over 87 attendees assembled for the event, which included key companies from the international printing and flexible packaging community. 

Described as the ‘automatic flexo press’ the company explained how the press enables the production of very short runs with fast changeovers and reduced material waste through fully automated job settings and a completely new design concept. All press features are focused on short variable print runs to meet current end user demands without sacrificing print quality, endorsing the general message that while digital printing is a growth area in flexible packaging, it does not replace the flexo printing process. 

In terms of design, the unwinding and rewinding systems on the machine are located outside the printing unit modules. This allows the option of choosing any unwind/rewind configuration and inline upstream or downstream printing and converting mode. In addition, the unwinding and rewinding systems can be located in ‘face-to-face configuration’ where the parent roll and finished reels are handled in the same area. 

Based in Paris, AP Graphics represents a number of key manufacturers and offer a complete sales and support service covering the supply of printing plates, papers, films and label materials as well as narrow and wide web presses, laminators and label finishing systems.