Provider of converting and finishing solutions Brotech has announced the appointment of Tomasz Wojnarowski as its sales director for Eastern Europe.

Mr Wojnarowski brings 20 years of experience in the graphic arts and flexible packaging industry. In his new position, he will be responsible for strengthening Brotech’s presence in the region, developing customer relationships and supporting converters with the company’s AI-driven flexographic printing technologies, digital embellishment solutions and workflow automation systems.

According to the company, the appointment aligns with its broader growth strategy and reflects its focus on innovation, automation and customer support within the European converting sector.

“Eastern Europe is a strategically important growth region for Brotech,” said Ramon Lee, managing director at Brotech. “Tomasz brings strong industry experience and market knowledge that will help us strengthen customer partnerships and accelerate the adoption of AI-driven flexo and converting technologies across the region.”