Pulse has promoted Jim Whitehead to the position of commercial director and Richard Wood to global sales director. The pair joined the company two and three years ago respectively.

Mr Whitehead started at Pulse in the role of export sales director in the summer of 2023. The company said he was integral to the international growth of the business, particularly in Europe, which coincided with Pulse’s launch of a dedicated operation in Poland, Pulse Polska, at the start of 2024.

In his new role, Mr Whitehead will oversee internal sales, product management and marketing. He will focus on driving customer satisfaction, continuous improvement, product integration, product rationalisation, and managing both internal and external communications.

Mr Wood joined the business as its UK and Ireland sales director. Since then, the company said he has successfully strengthened the position of Pulse in its home territory. With oversight of all customers and distributors worldwide, his expertise will now be extended to a global customer base as the Bristol-based ink manufacturer continues to grow around the world.

Gary Seward, co-founder and managing director of Pulse, said: “When we started our business over 20 years ago, we set out to provide a unique point of difference to the label industry. Over those years, our product portfolio has developed in the same way and now gives printers a genuine opportunity to set themselves apart from the competition. Whether that’s high-strength, single-pigment solutions that deliver unparalleled print quality and consistency or fixed anilox printing for spot colours, which promises to drive a revolution in the flexo market, our business is now set for substantial growth.

Both Mr Wood and Mr Whitehead mention Labelexpo 2025 as a key upcoming event in the Pulse calendar. Mr Whitehead commented: “We are more than an ink supplier. We are a partner. Label printers will see this in action at Labelexpo Europe 2025 on stand 3G93, where the real-world benefits of PureTone and Monolox will be brought to life.”

On top of appointments the company has also adopted a new logo and branding, losing the “Roll Label Products” as part of its name. The company also has a new strapline, “Making Print Simple”, which Mr Seward said is representative of what the company takes to the market and also brings together all of Pulse’s operations together under one identity.

“One simple and strong identity better unites us and enables our team to make a big difference,” he concluded.