Avery Dennison has named Roberto Martinez Porta as vice president for sales of labels and packaging materials for EMENA (Europe, the Middle East and North Africa)

Mr Porta replaces Burak Sahbaz, who has been promoted to vice president and general manager of the company’s reflective solutions division.

This comes following a recent restructure at the company, bringing several divisions under the new Materials Group umbrella, and the promotion of Hassan Rmaille to the president of the group.

Having joined Avery Dennison in 2011, Mr Porta has held various roles in procurement with increasing responsibility. Since September 2020, he has served as vice president for procurement, Materials Group EMENA, while also leading global indirect procurement and procurement excellence.

Prior to Avery Dennison, Mr Porta led procurement globally for labels and packaging materials at Heineken and held procurement, supply chain and finance roles in Citigroup and NCR Corporation.

‘I’m excited to continue creating value for the industry and our customers. They are and will continue to be at the centre of everything we do,’ said Mr Porta. ‘Our experienced sales team has continuously demonstrated that transparency, consistency and collaboration are key to navigating challenging times. I am thrilled to lead this team and work with our customers to drive our business with the agility needed to accelerate our sustainable growth together.’