Pulse Roll Label Products, the British manufacturer of inks, varnishes and coatings for the label and package printing market, has reorganised its global sales management team as it looks to drive growth both in the UK and abroad.

The company, which has been operating since 2001, has appointed Richard Wood to the newly created position of UK & Ireland Sales Director. He will be working alongside Volker Michel, who has joined Pulse as the company’s new export sales director.

Mr Wood, whose appointment became effective on 1 February 2022, has been tasked with supporting and building upon the company’s UK market position. Mr Michel will manage Pulse’s international business as the firm looks to drive ‘further dynamic growth in strategic key markets elsewhere around the world.’

The company’s co-founder Gary Seward commented on the new appointments. ‘The decision to separate the sales management of our UK & Ireland and Export business plays a key part in our strategy to grow our domestic market share as well as expand our international distribution network and develop a dynamic and even stronger export customer base,’ he said.

‘We’ve grown significantly both at home and abroad during the past few years. Richard’s appointment will support and develop further our UK & Ireland customer base, and, at the same time, Volker will be able to focus exclusively on the support and development of our international business. Continuous improvement is a key driver for us. This reorganisation allows us to clearly focus on the markets in which we operate and keep improving service levels to our customers both at home and internationally.”