Almost a year after its purchase of Amberley Labels, Coveris has almost completed a transformational £3.5 million investment project at its Tenens Way facility in Boston.

The investment has seen two new MPS presses arrive in Lincolnshire, one featuring the UK’s first pantec unit installation to support in line embellishment and another which utilises new hybrid inkjet technology.

Coveris’ Boston 30,500sqft site, along with an additional 49,000sqft of warehouse capacity, has been transformed into a ‘flagship facility to support the changes and accelerate sales growth in new markets.’

Home to Europe’s largest independent platemaking facility, in partnership with MacDermid, the site provides ‘a state-of-the-art hub for the packaging of the future supported by an integrated studio, customer suite and award-winning Recycling Centre.’

Coveris revealed plans to modernise Amberley’s visual identity last September, bringing it more closely in line with their premium labels offering. The packaging leader has also announced that it will be moving its Boston Tenens Way site under the Amberley brand umbrella to support label growth outside of its core FMCG retail sector.

Coveris’ other UK labels sites in Cramlington, Lealand Way and Spalding will remain unchanged as part of the main Coveris brand and have been backed by additional investment and infrastructure to support the redistribution of assets throughout its estate, strategically positioning each site to serve the needs of dedicated end markets.

‘We’re really excited to finally be in a position to share our plans around our new combined Amberley Labels brand,’ explained Dennis Patterson, business unit president for Coveris’ Graphics, Labels & Board division.

‘The investment and additional processes required to meet the demands of new markets will deliver a major step change in our operations, which will see us shift change from a traditional large scale, high-speed service model to a more targeted bespoke quality offering across two sites. Given the heritage, reputation and quality culture associated with the Amberley name, we are proud to extend this and are looking forward to launching our next generation visual identity in September.’