Metsä Board provides responsible and luxurious packaging
Published: 2 April 2020 | No comments yet
Finnish fragrance brand, Nakuna Helsinki, has worked closely with Metsä Board to create perfume packaging that reflects its brand concept and brand values.
MetsäBoard Natural FBB 270 g/m2 folding boxboard was used for the packaging and the sleeve. The inner structure is constructed using lightweight and strong microflute that is made of MetsäBoard Natural WKL Bright white kraftliner. The packaging was manufactured by Finnish Cadpack.
The packaging is non-plastic and glueless, as well as fully recyclable. It delivers a memorable opening experience with thoughtful and detailed packaging components with each piece of packaging contributing to the journey to the product itself. The paperboard chosen for the packaging is lightweight and durable, and its surface brings a luxurious naturalness to the packaging while allowing for demanding printing solutions as well as special effects such as gold foil.
It was important for the entrepreneurs that the story and values of the brand were also expressed in the packaging. Co-founder Jaakko Veijola, said, ‘Fragrance is a luxury product, with long-lasting and carefully thought-out ingredients. We wanted to extend the same sustainable thinking to our packaging, so we chose our paperboard and packaging solutions accordingly.’
Nakuna Helsinki aims to conquer the international market with its Finnish inspired and premium quality perfumes. Five unique scents have been created to reflect unique northern Finnish experiences, such as a chilling dip in the open water, mid-summer magic or the thrill of rally driving.