Rome has been chosen by FINAT as the venue for this year’s European Label Forum. The association’s flagship event will take place at the Sheraton Roma Hotel and Conference Centre from 3–5 June 2020.

The annual event offers the latest market updates and informative presentations, as well as networking opportunities. Coming under scrutiny at the 2020 edition will be today’s volatile business conditions, sustainability and the leadership culture of the label industry in the face of generational change.

Following the successful launch last year, the converter-only roundtables will return to offer participants the opportunity to debate the industry’s hot topics. The peer discussion sessions are
aimed at small and mid-sized converters, who will convene the day ahead of the main programme to talk about the challenges and issues they face. This is a unique chance for owners and managers of label printing companies to share experiences and together analyse the trends that are affecting them in their daily work.

After the official welcome from FINAT President Chris Ellison and Elisabetta Brambilla, President of GIPEA (the Italian self-adhesive label producers’ association), the opening keynote will be given by famous entrepreneur Oscar Farinetti, who will share his road to success with the attendees. He is the creator of Eataly, a unique Italian food marketplace concept comprising restaurants, cafés and food outlets where shoppers can browse a wide range of high-end products, drink coffee or even take a cookery lesson. The company made it onto Forbes list of most disruptive brands in 2015 and today has over 40 branches worldwide, while Farinetti himself is a highly regarded trailblazer for his unconventional working methods.

Helping the audience understand the dynamics of the current political and economic climate will be professor Andrea Boltho, who is Emeritus Fellow of Magdalen College, Oxford, and director of Oxford Economics. Mr Boltho will offer an analysis of the general European economic outlook and drill down into market figures. He will look at the uncertainties caused by trade wars, political turmoil and the new forces of the Eurozone, and how they affect all businesses.

The concluding keynote from motivational speaker and cultural expert, Pellegrino Riccardi, picks up on the issues of diversity and cultural awareness to help business owners understand the
potential and untapped value of their workforce. As always, there will be social events for the members to complement the learning sessions, including the option to visit the Vatican museum and meet for dinner after the formal closure of the forum.