Pulse Roll Label Products will showcase the next evolution of its PureBright UV flexo metallic inks at Labelexpo Europe 2019.

The narrow web ink specialist, based in Bristol, has formulated the inks to comply with the latest reclassification of raw materials, adhering to EuPIA’s Exclusion Policy.

The new silver and golds are available as standard or as a food packaging compliant version, suitable for non-direct food contact packaging applications, as well as general label printing.

‘We have seen a surge in demand for high quality metallic inks over the past few years as brand owners seek to make their labels stand out on the shelf by adding enhancements that provide a premium finish,’ said product manager Mikaela Harding. ‘We’re excited to officially introduce our new PureBright range at Labelexpo. Not only do our new PureBright inks comply with the very latest EuPIA guidelines, we are also confident that our new metallic inks offer superior lustre compared to current industry standards, as well as improved overprintability.’