Heidelberg UK has appointed Eirini Spanou as its new cluster marketing manager for northern Europe.

Ms Spanou, who has 15 years of experience in marketing and communications, will be responsible for driving Heidelberg’s digital evolution and will head up new marketing initiatives in the UK, Sweden, Denmark and South Africa.

‘It’s great to have joined Heidelberg, a global printing industry leader at such an exciting time of growth and innovation for the company,’ Ms Spanou said. ‘My core task is to devise and implement a marketing strategy that is focused on creating customer value through cutting-edge advanced printing technologies and new digitised business models. I am excited to be part of the team responsible for taking the company to the next level.’

‘We are thrilled to have Eirini on board to help us drive our digital evolution,’ added managing director Ryan Miles. ‘Her key digital marketing experience and positive energy towards our brand will ensure that we remain highly customer-centric as we modernise and build comprehensive digitised solutions with our customers’