Sun Chemical has joined CEFLEX, the collaborative European consortium of companies and associations representing the entire flexible packaging value chain.

CEFLEX facilitates the recycling of increased amounts of consumer flexible packaging and Sun Chemical is ‘looking forward to actively contributing and leveraging its global research and development resources in supporting the project to shape the flexible packaging market for the future.’

Representing the full spectrum of the value chain, from materials producers to converters and printers, to brand owners, retailers and specialised recycling companies, the membership of CEFLEX has grown to over 100 companies and organisations since the consortium was established.

‘Developing more sustainable flexible packaging solutions designed for a circular economy has become a global issue. A collaborative initiative encompassing the whole industry, as CEFLEX does, therefore has the best chance of making a real impact on resolving these issues and we are keen to play our part in this important joint venture,’ said Felipe Mellado, chief marketing officer at Sun Chemical. ‘As a global supplier of both printing inks and lamination adhesives, Sun Chemical is uniquely placed to contribute to the development of next-generation structures and products that will drive the circular economy for flexible packaging and assist in our customers meeting their sustainability goals.’