Phil Hall and Simon Hughes at the Troika Headquarters in Highworth, Wiltshire


Investment company Fresh Equity Limited has backed Troika Systems to increase distribution and new product developments.

It is hoped that with Fresh Equity’s backing Troika will continue its successful growth and will be developing more valuable products for the print packaging industry and others, in the near future. The company will be remaining at its sales and manufacturing site, based in Highworth near Swindon UK, and all personnel will be remaining with the company.  

Phil Hall, who will continue as a consultant and shareholder in the Business stated, ‘Troika management chose Fresh Equity because of its wealth of financial, operational and strategic experience, I feel confident that I am handing the company I formed over 21 years ago into very safe hands.’

Simon Hughes from Fresh Equity said, ‘We are delighted to be involved with Troika, we rate its products and team very highly and think we can help them achieve the next stage in their growth. We are also pleased that Phil, with 40 years’ experience in this industry, will continue to help us in guiding the way forward.’