Cartes has announced the installation of a GT360 converting and embellishment line at Staats.Label, the label division of Graphische Betriebe Staats in Germany.
The company operates two production shifts and produces labels for the industrial, beverage, food, pharmaceutical and cosmetics sectors. According to Cartes, the new line is intended to increase production capacity for labels requiring multiple finishing and embellishment processes.
The GT360 line installed at Staats.Label includes flexo coating, a label-on-label (LOL) application unit, a spot coating module, Jet D-Screen digital foil application, a cast-and-cure oven, and a semi-rotary die-cutting unit.
The system is designed to allow multiple converting and finishing processes to be carried out in a single pass. It complements the company’s existing production setup, which includes digital, offset, letterpress, screen and flexo printing, as well as various converting and embellishment technologies.
“Serving complex and demanding sectors, we must respond to growing demand for quality, productivity, and creativity, both in small batches and in large volumes,” said Rainer Staats, joint CEO of Graphische Betriebe Staats with Gabriele Staats. “Cartes GT360 is a strategic investment that allows us to streamline workflow, reduce lead times, and support our customers’ supply chains with even more striking labels.”
He added: “With the arrival of the Cartes GT360 machine, we are taking an important step to further expand our high-impact label offering, combining creativity, quality, and productivity.”
Ms Staats commented: “This new machine opens up entirely new creative dimensions for us. The ability to combine numerous finishing processes within a single system optimises both our workflows and the results. In particular, the exceptional height of the embellishments creates a level of presence and perceived value in the labels that we have not achieved before. This combination of visual impact and premium appearance makes our solutions unique and gives us a clear competitive advantage in the market.”
