All4Labels Global Packaging Group, in collaboration with Actega, has launched a new campaign titled “The Flow” to promote the capabilities of Starshine, an on-demand metallisation solution developed using Actega’s EcoLeaf technology.
Starshine offers a lower-impact alternative to conventional metallic foiling processes, with reported carbon dioxide emission reductions of up to 80%. The technology enables metallic embellishment for self-adhesive labels while aiming to meet rising sustainability expectations across packaging markets. The campaign is set to debut at Labelexpo Europe 2025, taking place in Barcelona from 16 to 19 September.
The technology can be integrated into different printing processes, offering flexibility for various applications. Using flexographic printing, Starshine can create multi-colour metallic effects suited for the home and personal care sectors. This method is described as comparable to cold foil printing in appearance, but with improved environmental performance.
To support increased demand, All4Labels and Actega are expanding Starshine production to additional sites. New installations of EcoLeaf technology are planned for facilities in Bucharest, Romania, and Blois, France, building on existing operations in Nocera, Italy; Witzhave, Germany; and Leeds, UK. Dr. Guenther Weymans, CEO of All4Labels, said the company plans to continue investing in production capacity through 2025 to improve access to sustainable labelling technologies across its network.
The Flow campaign features printed samples produced with EcoLeaf and hybrid inkjet technologies, showcasing Starshine applications in real-world packaging scenarios from the wine and spirits and home and personal care sectors. According to All4Labels and Actega, the campaign aims to demonstrate the functional and aesthetic potential of metallisation that meets evolving environmental standards.
The companies also referenced recent consumer and brand behaviour studies. These suggest that a percentage of end-users – between 39 and 43 percent – are willing to change brands or pay more for environmentally responsible packaging. In response to such trends, more than 40 percent of brand owners are expected to adopt innovative and sustainable packaging methods by 2025, while 90 percent of consumers report being more inclined to purchase from brands that use sustainable materials.
