Greek packaging printer ICR Ioannou has become the first company in the country to invest in Miraclon’s Flexcel NX system, addressing market demand for the plates. Accompanying the installation is Miraclon’s PureFlexo Printing screening technology.
Managing director Yiannis Ioannou commented: “Our printer customers are seeking thew productivity and sustainability benefits that Flexcel NX technology delivers and how it enables them to implement modern flexo.”
“We included PureFlexo Printing in the investment after seeing first-hand how Miraclon’s multi-form patterning technology enables even cleaner printing as well as greater productivity on press. This ensures that we’re not only maximizing the capabilities of our investment, but also offering customers the additional on-press advantages that it delivers”.
The business placed the order for the equipment at drupa 2024, which it attended with Omnicom, Miraclon’s local agent in Greece. Tina Papadimitriou of Omnicom observed that the Greek packaging market is maturing, meaning that printers are focusing more and more on adopting modern flexo practices that “enable better efficiency and sustainability like reduced stops and ink consumption, while producing high-end flexo applications”.
Mr Ioannou concluded: “Having Flexcel NX plates and PureFlexo Printing locally available is a big milestone for the packaging printing industry in Greece and the countries we are exporting to. Flexcel NX Plates offer guaranteed benefits for packaging printers: consistent, high-quality printing that meets even the most demanding brand standards; improved press efficiency with reduced touchpoints, waste, and rework; and more sustainable practices.”
