UPM Raflatac has launched its Carbon Action Plastic Labels portfolio, with the first products to be made available immediately in EMEIA and the Americas. The company said the portfolio will help its customers reduce the carbon footprint of their packaging materials and drive action.

Designed to address the entire value chain’s impact, the Carbon Action portfolio offers a tangible path towards achieving Scope 3 emission reductions for printers and brand owners, according to UPM Raflatac. This is underpinned by the Dekra-validated Lifecycle Analysis (LCA) calculation process through UPM Raflatac’s Label Life service. The certificate confers validity to the LCA calculation engine and the whole process of generating LCAs at scale. Dekra is an international assurance service provider.

Further products are planned to be launched as part of the portfolio, all of which will focus on supporting the circular economy. These products will be made from reduced, recycled, or renewable materials that enable further recycling or reuse.

The portfolio provides quantifiable emissions reductions to empower customers and brands to reduce the carbon footprint of their packaging materials without compromising on label quality or performance.

Katja Kivelä, business director, food and HPC, films & specials at UPM Raflatac, commented, ‘The launch of our Carbon Action portfolio is more than an introduction of new products; it’s a declaration of our unwavering commitment to sustainability and our customers’ success. By providing innovative solutions that can directly contribute to reducing carbon footprint and enhancing circularity, we empower our customers and brands to take concrete steps towards a low carbon circular economy.’