Telrol, a manufacturer of self-adhesive labels, will continue under the new name Opti-Label, as of 1 May 2023.

This name change is the result of a, ‘new approach to offer a good price through improved organisation and processes.’ For this reason, a fresh start is being made under the new name.

With Opti-Label, the company wants to put itself back on the map by offering reasonable prices, combined with good quality and maximum service. It aims to do this through efficient organisation, in which quality, speed, reliability and flexibility are identified as being key. A good price is also achieved through efficient business processes, in which operational quality and continuous improvement are central, with employees at the heart of the organisation, who provide services to internal and external customers.

To maximise customer service and care, Opti-Label offers the following: quotations handled within one day, customer queries answered within four hours, confirmed orders scheduled within 24 hours and production orders delivered within 5-7 working days.

Rino Goetheer, managing director at Opti-Label, commented, ‘With this clear positioning in the market and acting consistently on our goals, we have an optimal future ahead for Opti-Label.’