VPK UK and Ireland has appointed Adam Platts as its new sales  and marketing director.

Mr Platts joins the business from DS Smith where he enjoyed a successful career in sales and general management positions. With over 25 years’ industry experience, he is an experienced leader with extensive packaging knowledge across a variety of market sectors.

Mr Platts said, ‘I am really excited to be joining an ambitious, family-owned business with an entrepreneurial style and a very clear focus on customer service excellence. By continuing to keep the customer at the heart of our services, combined with our centralised support functions, we will continue to meet the need for sustainable corrugated packaging.’