Flexo equipment supplier Rotocon, which is headquartered in Cape Town, South Africa, has launched a wine label design competition in partnership with the Tshwane University of Technology (TUT).

The competition is open to undergraduate students at TUT’s Department of Visual Communication, Faculty of Arts & Design, and the winner will be announced at WineLand Media’s 30 Under 30 Awards on 23 June, 2023.

The students will develop a wine label design that factors in design process and strong ideation that must also speak to contemporary printing processes as well as finishing, including foils, varnishes, die-cuts, and embossing. One winner from the competition will be selected and flown to Cape Town to be recognised at the WineLand Media/Rotocon prestigious 30 Under 30 Awards luncheon.

Banie Stafford of B Creative, said, ‘As a sponsor of WineLand Media’s 30 Under 30 Awards for the fourth consecutive year, ROTOCON is adding to the spirit of the event with this competition, to also recognize the creativity and technical intricacies behind a wine label design and inspire young students with brand-driven innovation in this industry.’

The winning label design will be printed on a press with auxiliary technologies and applied to wine bottles for presentation at WineLand Media’s 30 Under 30 Awards.

The 30 young individuals to be awarded by WineLand Media are from a variety of fields in the wine value chain – from soil scientists, sommeliers, winemakers, wine marketers, academics, PR and marketing experts, harvest assistants, and brand ambassadors.