Adnan Ali has been confirmed as UV curing specialist GEW’s new commercial director.

He joined GEW in 2012, following his graduation in Mechanical Engineering (BEng). Over the course of the last decade, he has developed knowledge of GEW’s products and their applications that is claimed as ‘second to none’ and, ‘now of great value to the business and the teams he manages,’ according to the company.

GEW managing director Robert Rae said, ‘As Adnan has developed in the organisation, from an internal sales admin to commercial manager, the improvement in our processes and results have been clear and he is now making the same impact on the strategic development of the business more widely.

‘Adnan is an endless source of ideas for improvement of existing business, and development of new business opportunities. He has become a critical member of GEW’s senior leadership team over the past five years and thoroughly deserves his promotion to the board of directors.’

Based at GEW’s UK headquarters, Mr Ali is now responsible for the company’s day-to-day commercial arrangements across all territories and manages both the UV systems and spare parts departments. He acts as the key internal contact for the sales teams, managing all GEW’s project proposals and quotations for new equipment and spare parts with OEM partners and end users.

Mr Rae concluded, ‘Adnan is extremely hard working and dedicated. He drives his teams and GEW forward with passion and I look forward to working with him in this new role in the years to come.’