Fujifilm Europe has appointed Karl Borsky as its new category manager for analogue packaging.

Mr Borsky will manage all analogue products across the entire Fujifilm product portfolio applicable for packaging applications including flexo inks, printing plates and curing systems. He will support customers, prospects, partners and sales teams with all technical and product related topics.

Mr Borsky, who has more than 16 years of experience working within the packaging industry, will also manage and grow the company’s partner networks.

His first role was at Sun Chemical, where he was part of the R&D team working on ink formulation. He then progressed to work for packaging company Constantia Teich, for over 14 years, with significant experience in analogue and digital packaging. Prior to joining Fujifilm, he worked for pigment company Habich in product development.

Mr Borsky said, ‘For the last ten years, I’ve been a customer of companies like Fujifilm, so I have a good understanding of how to work with potential partners and customers.’

Manuel Schrutt, head of packaging, added, ‘Karl’s appointment is another milestone in with Fujifilm’s wider strategy to promote Fujifilm as an integrated packaging supplier. Karl’s experience and connections prove that he is an ideal fit to this role. His expertise is greatly valued here at Fujifilm and we are truly excited to have him on board.’