The first virtual event hosted by MPS, 10 June, 2021, revealed the company’s new logo and brand promise, Connect to Grow.  

MPS shared its expertise in connectivity that uses unbiased data and in-depth advice to improve quality, performance, and total cost of ownership (TCO) of the printing press.

‘Our main objective of the Grand Prix of Performance event was to show label and packaging printers how to get their productivity higher, losses lower, and be far more flexible,’ said Atze Bosma, CEO of MPS. ‘We also wanted to communicate how MPS is committed to continuous performance improvements so that we can help our customers stay ahead. I am extremely pleased to hear the positive feedback from participants after the event, confirming our objective was successfully met.’

A new logo, brand identity, and a new ‘MPSConnect’ service that ties in with the Connect to Grow vision was revealed during the event. A new website is also in development with preliminary pages available to view at

To practice what MPS’s preach in their new vision, the company turned their Technology & Expertise Center into a real 8-hour label production plant running jobs provided by Dutch printing houses Eshuis, GT-Etiketten & Labels and EDNN. Introduced was MPSConnect, to show how data from the entire production was collected and transformed into informative insights.

Mr Bosma, concluded, ‘It was really important to us to show a real production environment, with real challenges. Not a perfectly prepared demonstration, but the real deal, where real mistakes are made by real people. We’ve honestly shown what needed improvement, by the fact-based data coming directly from the printing press.’