Spanish label printer Etygraf has invested in an eight-colour MPS EFS flexo printing press with de-lam/re-lam, multi-laminator and two die-cutting stations.

The new press will produce pressure-sensitive labels for the food (fresh and packed) and beverage (wines and spirits) markets.

Printing presses are replaced every five to six years at Etygraf to offer the newest innovations and best quality products. José Carrasquer, director of Etygraf said, ‘We want to be known in the market as a provider of the highest efficiency and best quality to our customers. This is especially important nowadays.’

Through the long-standing partnership with Grupo Impryma, MPS’ local representative in Spain and Portugal, Mr Carrasquer was introduced to two Spanish printing companies that own MPS machines. ‘These colleagues confirmed they are very happy with MPS. It is true that MPS is more expensive than others, but the higher quality and efficiency far outweigh the increased cost. This for us was the main reason to choose MPS.’

The sale was led by MPS regional sales director Niels van Groenendaal, and Javier Gonzalez, sales manager at Grupo Impryma. ‘Their new press and the partnership with us and Grupo Impryma will help Etygraf grow and adapt to the ever-changing market,’ said Mr van Groenendaal.

Mr Carrasquer, said, ‘We want our customers to see that we implement new technologies to continually improve our product offering.’ As Etygraf produces pressure-sensitive labels mainly in medium-length runs, it is important for production to work efficiently. Mr Carrasquer concluded, ‘We love to align with suppliers who like working as a partner. To us, it is important to have that direct communication and total support. We feel this partnership with MPS is an ideal fit for the future.’

Founded in 1981 and celebrating their 40th anniversary this year, Etygraf is a medium-sized label printing company based in Valencia. The company uses two main production technologies: flexo for all food labels (only using low migration inks for food packaging compliance) and digital printing for beverage labels. Their machine park consists of three flexo presses, two digital presses and multiple finishing machines.