Oregon, USA-based Craftsman Label has invested in a GM HOTFB330 standalone hot foil unit to serve its customers with embellished labels including gold, silver or holographic effects.

The HOTFB330 is replacing an older foiling and embossing unit to improve production speeds and capabilities for the finishing of both digital and flexo work. It will be working alongside another GM converting line, a DC330, which is already processing digitally printed labels at the company’s Portland facility. The new unit can add gold, silver or even holographic effects combined with blind embossing. Furthermore, the foil stamping and embossing can be performed in one pass to save on time and waste.

The HOTFB330 unit features 50-ton precision hot stamping action and can operate both inline and offline. It is a compact machine that will tackle substrates in web widths between 50 and 330mm and 50 to 200microns in thickness. Advanced features such as foil saver, servo-register, electronic temperature control and BST ultrasonic web guide come as standard, while a touchscreen offers easy and intuitive operation.

‘We are very happy to extend our relationship with Craftsman Label and support them to meet the demand for ever more sophisticated embellishments to high-end labels,’ said GM CEO Uffe Nielsen. ‘The HOTFB330 will be a great value-adding tool for Craftsman, and it will no doubt help them cement their reputation as a leading label printer and also attract new customers.’