Telrol Group, consisting of the specialists in self-adhesive labels Telrol and Kolibri Labels, has become part of Optimum Group.

The addition of Telrol Group fits within the Optimum growth strategy and enables it to better serve its clients through increased capacity, a wider offering of self-adhesive label and flexible packaging products, an increased international footprint and a further focus on service levels. The CEO of Telrol; Will Parker, and the CEO of Kolibri Labels; Markwin Buiting will remain in their current role and the Telrol Group will continue to be located in the fully equipped business premises in Almere and ‘s-Heerenberg.

For Optimum Group, the addition of the Telrol Group strengthens its position as a leading player in the Benelux in labels and flexible packaging, including printed and blank self-adhesive labels, tapes, shrink sleeves and flexible packaging.

The Group now consists of 10 member companies located in the Netherlands and Belgium, including Etiket Nederland, Vila Etiketten, Speciaaldrukkerij Max. Aarts, W&R Etiketten, Belona, Megaflex, Telrol, Kolibri Labels, EPB and ASQ Labels.

A statement from Optimum said, ‘We are convinced of the value that Telrol Group will bring to Optimum Group. Through further collaboration both companies will be able to even better serve our clients. The focus on volume label conversion and the successful expansion towards Belgium, Germany and the UK is also an optimal addition. In terms of culture, there is a great fit with the Optimum Group and the experience of Will Parker and Markwin Buiting will contribute to the our growth ambitions. We are confident about the future prospects of our combined group of companies.’