Giant dictionary promotes cartonboard
Published: 18 June 2020 | No comments yet
The dictionary was built with help from Graphic Packaging and with materials from Stora Ens
As part of its campaign to have the word ‘cartonboard’ officially recognised by the Oxford English Dictionary, Pro Carton, the European Association of Carton and Cartonboard manufacturers, has unveiled a five-foot-tall dictionary made entirely from cartonboard at a London library.
The association worked with packaging manufacturer, Graphic Packaging, to design and build the dictionary, using material provided by Stora Enso. When opened it contains the definition of ‘cartonboard’ that Pro Carton would like to see included in the modern English lexicon.
After creating the working hinged framework, the printed pages for the interior and exterior were produced using a CMYK setting on a Roland LEC-540 UV Printer.
‘We were delighted to collaborate with Pro Carton on this interesting project as we very rarely manufacture anything even close to this size,’ said Lee Novak, packaging designer at Graphic Packaging. ‘Creating the dictionary was a great learning curve and provided us with the opportunity to come up with creative solutions to challenges we don’t usually face in our day-to-day jobs. We commend Pro Carton for its campaign to get the word cartonboard officially recognised – it’s an important material that will help us move towards a circular economy.’
Tony Hitchin, Pro Carton’s general manager, added, ‘The designers at Graphic Packaging executed the development of the dictionary perfectly and it was exciting to watch it come together. We wanted the dictionary to be an impressive size so it would stand out and intrigue the public during our campaign. Its height and ability to open and close also demonstrates the strength and versatility of cartonboard.’