Finnish company Linkosuon Leipomo Oy has taken steps to make its packaging offering more environmentally friendly by using Expanded Gamut Printing and the GreenerPrinting method.

With the environmental sustainability of packaging becoming an important theme for both consumers and the packaging industry, the food producer worked with packaging premedia company and plate manufacturer Marvaco to update the design for its RuisSipsi products. The company paid special attention to sustainable development and responsible local production.

Specifically it printed paper bags with water-based inks using the more sustainable EGP technology.

In connection with the packaging design update, the printing plates were renewed to match the new packaging design, which allowed the companies to move from conventional spot colour printing to EGP process colour printing. This also allowed for reducing the number of plates by 14–28%, depending on the product, significantly reducing both the need for washing the printing press between processes and the idling of the press.

Linkosuo’s development director Suvi Urvikko-Mäkivaara says that, ‘The packaging update has made packaging material procurement more flexible and environmentally sustainable – while also improving the print quality. To communicate the packaging printing’s improved sustainability to consumers, the products have the GreenerPrinting label to signal the change of concept.’