Balkan agent appointed by Edale

Edale has appointed a new agent covering South Eastern Europe, Dino Miketek, owner of Imagus, as part of its strategy to reach a broader geographic market.

Imagus cover a wide geographic territory and are focusing on promoting and selling the Edale FL range of products in Croatia, Slovenia, North Macedonia, Serbia, Bosnia and Herzegovina, Hungary, Romania, Bulgaria, Kosovo, Montenegro, and Albania.

The company was established in 1984 and mainly focusses on pre-press for the flexographic market only. In 1996 it expanded business by working with more suppliers within the printing industry such as 3M, Allstein, Darwinks, DCM, DuPont, Esko, Fernite, Flex film, Mitex, Pamarco, Polywest, Pulse, QuadTech, Recyl, Tresu, Vianord and others.

Darren Pickford, Edale’s sales director, commented, ‘With the turbulent times at present, our network of agents and distributors continue to be a significant asset for Edale. Despite current travel restrictions and difficult trading times globally, our extensive network is pushing ahead as our brand ambassadors.

‘Dino Miketek visited us at our UK headquarters and showed great enthusiasm for our brand and our FL range of products. We are delighted to have appointed Dino and his team at Imagus as our Agent. Their reputation and expertise are firmly established within the printing sector in their region, and we are confident that we will see the Edale brand grow’.

Mr Miketek, commented, ‘We are proud to be working with Edale Limited. When I visited their UK Headquarters, I was very impressed with their operation and their range of products and services. We have a clear strategy in place and appreciate that while we are working in challenging times at present, we have many opportunities.

‘The print industry we serve needs quality manufactured printing press solutions, with guarantees, services, and support infrastructure in place. With Edales’ reputation and their 75 years’ experience combined with our heritage and flexographic print knowledge, we will promote the Edale brand with vigour in the region we know so well.’