The Interket Group has appointed Ursula Fredriksson as its new head of strategic development. This is a new role reporting directly to the CEO and marks a clear gear change for the Danish company.

With five European sites located in Denmark, Holland, Germany, Sweden and the UK, the label printer is set to embark on a new strategy that will combine the strengths of the self-adhesive label operations to firstly consolidate, and then expand their print capability and labelling portfolio.

‘Ursula joins us at a pivotal time for the business,’ said CEO Carl Parkander said. ‘As we experience a technological and environmental revolution in our industry it is important we understand how the label printing and packaging world will look in the future. Ursula’s change management and prior business development experience in various markets will be invaluable in assisting us in making the right decisions as we formulate our long term vision for the Interket brand.’

‘I am looking forward to the prospect of working with the management teams across our sites and building a cohesive strategic plan to maximise the undoubted potential for significant growth in both current and new markets,’ Ms Fredriksson added. ‘With the growing adoption of digital hybrid flexo printing and the advancements in pre-press innovation we have a broad choice of technology available to help us develop new and creative solutions for the security and traceability markets. With such a diverse range of sectors utilising anti-counterfeiting techniques the opportunities are endless.’