The European Flexographic Industry Association (EFIA) is set to host a second sustainability breakfast meeting on 14 June 2019.

Taking place at Elland Road stadium in Leeds, the meeting will address the need for education both in the industry and for consumers, to meet the challenges of the ‘Blue Planet Effect’.

The first breakfast meeting, which took place at Old Trafford last September, concluded that the flexographic printing community must collaborate, innovate, legislate and educate to ensure the industry continues to keep up with social and market trends in relation to sustainability.

The second event is set to focus on the education element. Topics to be covered include the education of customers and the unique challenges presented, as well as how the industry is educating and upskilling its own workforce to meet the needs of the future market environment. 

Confirmed panel members include Dave Daniels (National Flexibles), Mark Hawkins (Smurfit Kappa), Rachel O’Connell (Key Recruitment), William Walter (Bridgehead Communications), Sarah Greenwood (North of England Packaging Society) and Ben Mitchell (The Retail Institute).

‘We’re delighted to be welcoming new and returning delegates to our second breakfast panel in June,’ said EFIA’s Debbie Waldron-Hoines. ‘Education is such a critical topic within the industry particularly considering the challenges presented by the current sustainability focus. By bringing many flexographic industry voices together through events such as our breakfast panels, we take real steps towards progressing together and creating a deeper shared understanding of the changing market environment we operate in.’