RR Donnelley and Sons (RRD), a Chicago based marketing and communications company, has invested in a 26 inch linerless line from ETI Converting Equipment.

The machine, the second RRD has purchased from ETI, will enable the company to respond to the increasing demand for linerless labels at a competitive price. Linerless labels are becoming more popular, being eco-friendly and offering improved cost controls and better productivity.

The benefits of the linerless technology include savings on liner, waste reduction, more labels per roll, reverse printing and environmental benefits.