Ritrama has launched a silver metallic polyethylene, suitable for the creation of labels with high visual impact for flexible containers for the personal care, cosmetic and food sectors, named Shiny.

The product is a versatile and cost-effective alternative to the traditional and often expensive metallic polyethylene films offered by the market.

Tested to obtain excellent results with the most common printing techniques and types of inks, Shiny provides the same results, in terms of brilliance and gloss, compared to conventional metallised polyethylene films, according to the company.

The polyethylene face material, 85µ thick, ensures high conformability, which is an essential characteristic for labelling contoured and squeezable containers, typical of the cosmetics and personal care sectors.