Dis-Trade has signed up as an official distributor of Asahi flexographic plates in Russia. The agreement gives the Moscow-based company the right to distribute the full range of Asahi plates across the world’s largest country.

‘In making our decision about which flexo plates to distribute, we conducted a complete market analysis,’ said Anatoly Arshinnikov, Dis-Trade business development manager. ‘The quality of these plates speaks for itself. We were also impressed with the results reported by the American firm, Gateway Packaging, with an increase in overall equipment effectiveness of 53%. Plus, many of our customers already have experience with Asahi plates and are very satisfied with their performance.’

Mr Arshinnikov noted that an important factor was the outstanding label printing results that are achieved with Asahi plates. ‘Asahi’s Clean Transfer Technology also has many advantages as compared to other brands, including more consistency throughout the run, faster make-ready times and less press stops for plate cleaning. Because of the kiss-touch printing pressure, plates also last longer. All of this helps our customers be more productive and profitable. In fact, they are achieving an almost immediate ROI after switching to Asahi plates.’