UPM Raflatac unveils new hotmelt adhesive
Published: 14 February 2019 | No comments yet
RH30 is specifically designed to make hotmelt conversion faster and smoother
UPM Raflatac has expanded its portfolio of solutions for wine, spirits, and craft beverage labeling with the introduction of RH30, a hotmelt adhesive which combines high-speed converting and dispensing properties with the adhesion and moisture resistance needed to keep labels in place.
‘The wine, spirits, and craft beverage market is a highly competitive field where the label plays a key role in attracting the consumer and telling a brand’s story,’ said Jay Betton, segment manager, wine, spirits and craft Beverage, EMEIA. ‘RH30 is specifically designed to make hotmelt conversion faster and smoother while also providing brand owners with a high-performance labeling solution that keeps products looking their best for their entire lifetime – from the store shelf to the ice bucket.’