Asahi Photoproducts has celebrated its 40 Year Anniversary with a two day conference in Athens for its employees including thirty Asahi representatives from nine countries.
The conference reflected on the milestones of the past 40 years and brought the team together to plan the future growth and innovation strategy of the organisation.
Dieter Niederstadt, technical marketing manager, commented, ‘Asahi Photoproducts is totally dedicated to supporting our customers. From our Japanese cultural roots, we understand the importance of service, as well as great product solutions. ‘Omotenashi’ in Japanese literally means to ‘entertain guests wholeheartedly’. For our business we translate this meaning in completely understanding our customers’ needs and requirements to ensure that our customers feel that they have a high level of satisfaction and delight in everything we do.’
‘The Asahi AWP plate solution is a great example of our belief in ‘Omotenashi’. We took time to listen to our customers and we understood that a breakthrough technology was needed to enable the industry to improve its pressroom efficiencies; keeping the printing press uptime high by reducing the plate cleaning intervals, was key to this step. Working with the scientists at our Japanese Parent Company to engineer our own polymers, Asahi is delivering the AWP water washable plate technology to market to great success.’
Dr Niederstadt continued, ‘By looking at our past successes and understanding that the voice of the customer is core to everything we do, we have learned a lot about what will deliver us success going forward.’


