Andrew Hewitson, delivered a talk at the MEA Packaging Forum 2014

Reproflex3 announced the opening of a new facility at a packaging forum in Dubai, after being invited to guest speak at the event.

The facility will serve both the UAE and wider Middle East print market with Reproflex3’s pre-press printing plate and packaging services.

The firm’s joint managing director, Andrew Hewitson, delivered a talk at the MEA Packaging Forum 2014, the first event of its kind, to an audience including the likes of Unilever and PepsiCo.

The event was an opportunity to encourage trade, technology transfer, investment and growth in the packaging industry in Middle East and Africa. Mr Hewitson used his presentation to highlight how pre-press print services can strategically support brands directly in delivering their packaging design intent.

In particular, Mr Hewitson cited the recent success Reproflex3 has enjoyed by working with dairy brand giant, Müller Dairy, on yogurt and rice packaging – products that have since seen an increase in sales.

Mr Hewitson commented, ‘This was a fantastic event, giving us a great opportunity to network with some major figures in the Middle East and African print markets. We were privileged to present on how we see the impact a pre-press solution has on brand packaging today. We feel this is particularly important in growing markets such as the Middle East, where they are seeing an ever increasing consumer demand for premium packaging’