Die-cutting tool manufacturer Wink has appointed Paul Hughes as a dedicated representative in the UK, as it steps up its activities in that territory.

With many years of experience in the printing and packaging industry, and with a strong background in die-cutting technology (previously having worked with Grafotronic and Kocher & Beck), Mr Hughes brings an in-depth understanding of the day-to-day needs of printers and converters, enabling him to provide targeted advice on the selection and optimisation of die-cutting solutions, said Wink.

Using his connections within the UK print community, he will take on responsibility for growth and closer customer relationships in the UK.

“Our ambition is to significantly increase our visibility in the UK and to work even more closely with our customers locally,” said Tobias Aehlen, head of sales Central Europe for Wink. “Paul brings deep industry knowledge and a strong network, making him ideally positioned to represent our company in this important market.”

“As a time served member of this industry, I know the importance of building networks and relationships,” said Mr Hughes. “When this is underpinned with the scale and capability delivered by Wink, we have an excellent offering for the UK and Ireland markets. I am looking forward to strengthening our presence here and showcasing all we can deliver, from standard requirements through to highly complex die-cutting projects.”