Hybrid Brandz, artwork and packaging management software provider, has expanded its sales department with appointments in the United States, and the United Kingdom and Ireland.
Pipere Baldwin joins as sales manager, teaming up with Heath Luetkens, sales director, Americas. Ms Baldwin comes to the Hybrid Brandz team with over 15 years in the print and packaging space. Her experience in sales and business development enables her to position complex solutions clearly, supporting customers from initial concept through execution, with a focus on quality, speed, and measurable impact. With a collaborative communication style and commitment to exceptional client service, she is driven to empower customers with innovative tools for artwork management and packaging production.
At the same time, Hybrid Brandz has the promoted Joshua Allen to sales manager for the UK and Ireland, following the retirement of Greg Heather. Mr Allen steps into the role after serving as a solution architect and presales engineer within the Hybrid Software UK team, where he has been instrumental in both presales engagements and project delivery, including key work supporting Diageo UK. With prior experience also at SGS, Mr Allen brings deep technical expertise and a strong understanding of customer workflows into his new commercial role.
“These appointments reflect the continued growth of Hybrid Brandz and our focus on building a strong, globally aligned commercial organisation,” said Igor Vandromme, group president of Hybrid Brandz. “By appointing Pipere and Josh, both seasoned industry professionals, we are ensuring our customers are supported by teams that understand both the commercial and operational realities of modern artwork and packaging management.”
