Hybrid Software has acquired the business behind its Brandz artwork management software, bringing its development team into the Hybrid organisation after a two-year partnership.
Formerly called TGS and part of Congra Software, the developer created Artflow – a SaaS-based artwork management solution that helps brands, CPGs and retailers manager portfolios of complex graphical projects. It includes 2D and 3D visualisation and approval technology based on Hybrid’s Proofscope software, combined with brand-specific tools for detailed briefing, project scheduling and much more.
Now known as Hybrid Software Brandz, it is based in Ghent, Belgium, and has dedicated sales and support teams in western Europe and North America.
Igor Vandromme, VP/GM of Hybrid Software Brandz, commented: “Our two-year partnership with Brandz NV (TGS) has confirmed that Artflow provides a valuable solution to brands, CPGs, and retailers for artwork management and visualisation tools. Completing this acquisition brings the full Artflow development team into Hybrid Software, allowing us to accelerate our efforts to provide solutions to brands worldwide.”
